Under Armour investigates breach after data for about 72 million customers appears exposed
Under Armour says it is examining a breach that may have exposed customer email addresses and other profile data, while emphasizing there’s no evidence passwords or payment systems were compromised.
Under Armour is investigating a reported data breach after information tied to roughly 72 million customers appeared to be exposed, according to reporting that cites cybersecurity monitoring and company statements.
The exposed data is described as including customer email addresses and certain profile details such as names and demographic fields. Under Armour said it has not found evidence that passwords or payment-card systems were affected.
The incident is believed to have occurred in late 2025. The breach drew broader attention after it was flagged by the “Have I Been Pwned” service, which tracks leaked credentials and datasets.
The case highlights ongoing risks for consumer brands holding large volumes of customer identity data, even when financial systems are segmented from account databases.